Our Commitment to Serve and Invest

We will deliver social value to the communities we serve, measured in Net Positive jobs, skills, civic pride and investment.

Our Serve and Invest commitment ensures that we remain focused on our key objectives: 

  • To deliver social value to the communities we serve, measured in net positive jobs, skills, civic pride and investment
  • To ensure the needs of the the communities in which our assets are located are reflected in the way we design and manage our destinations
  • To strengthen relationships with community and third sector organisations, helping to maximise the potential of our investments

Our objective to be Net Positive for socio-economic impacts by 2030 pushes our Serve and Invest commitment further. 

As well as these group wide objectives we set asset specific KPIs and targets annually. Targets are designed to be locally relevant, although some targets are common across all assets - notably the target to deliver at least six community engagement events per annum, with at least four of these focusing on skills and employment for local people. 

Key Serve and Invest Initiatives

True Value of Retail: Our latest social impact research reveals the local social and economic value delivered to local communities through our shopping centres and retail parks.  More information is available here.

Placemaking Study: In order to help us understand the value we can deliver, clarify metrics for Net Positive, and to set a clear baseline from which to monitor progress we have undertaken an extensive place-making study.   

The results helped to shape both national and locally specific plans to ensure we optimise the opportunities for positive impacts both during the development phase of new assets, but also over the lifetime of our operational assets. Our Placemaking Strategy, Positive Placemaking, can be downloaded here.

Outcome-orientated KPIs: In order to ensure each project we invest in, whether it's a charity partnership or a community programme, delivers meaningful impacts, we will set outcome-orientated KPIs, developed using the London Benchmarking Group model and adapted over the lifetime of each project. We set asset specific community plans that adapt according to geographical needs. There are four consistent themes which flow through each Plan - Health and Wellbeing, Regeneration, Skills and Employment for Young People and Enterprise, which align with the focus of the business. 

Engaging our communities in design: We are committed to understanding and responding to locally specific community needs and adapting to the needs of a changing population. 

In order to ensure our developments deliver positive impacts for the local community, are inclusive and accessible, community design workshops are held for all UK shopping centre developments and major extensions. 

Supporting Volunteering: Hammerson is committed to supporting employees in serving their local community through volunteering.  Since 2013, Hammerson has provided at least 3 days of paid volunteering to all employees. We aim to deliver innovative volunteering programmes that will positively benefit local communities whilst providing benefits to both employees and the business. Find out more about our volunteering below under Upskill and Inspire

Employee Charity Partner: Every two years we select a UK & Ireland Employee Charity Partner via nominations from employees across the business. Following nominations, we invite shortlisted charities to present at a breakfast meeting where employees vote for the charity they feel our support will have the greatest impact. Our Employee Charity Partner for 2020 – 2022 is The Outward Bound Trust, an educational charity that uses the outdoors to help develop young people from all walks of life.

Serve and Invest Programmes

Below you can see more on some of our core Serve and Invest initiatives. You can also keep up to date with progress via the Blog and our Initiatives page.

Our Socio-economic Footprint

Our True Value of Retail Repor...

Creating Inclusive Centres

We’re committed to under...

Charity Partnerships

Hammerson is committed to crea...

Donating Retail Space

Our in-kind scheme, which util...